With the lyric video having already amassed a mammoth 22 million streams via YouTube, David Guetta has now unveiled the official video to brand new single ‘Hey Mama’ ft. Nicki Minaj & long-term friend and collaborator Afrojack – the fourth to be released from latest studio album ‘Listen‘. Having sold well over 1 million copies globally since it’s release in November, ‘Listen’ has already showcased David experiment with a host of new and exciting sounds, with Hey Mama continuing that theme apace.
Devised by director Hanna Lux Davis, the video itself – set in a futuristic, desert wasteland awash with vibrant colours and abstract installations – places Guetta at the forefront of the track’s booming, summertime energy. Youthful and bohemian, it evokes the spirit of Mad Max, depicting a wild, tribal party that never stops – complete with dancers, stunt-bikers and incredible costumes. Sure to strike a chord with David’s millions of fans across the world, it’s the perfect accompaniment to Hey Mama’s classic hip-hop edge and swagger.